Redefine

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Modernize

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Revolutionize

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Redefine · Modernize · Revolutionize ·

Where artistry meets mentorship: We deliver stunning makeovers for clients & transformative coaching for ambitious makeup artists.

What’s New

Just Keepin’ It Ril Blog

Your beauty reality check: Just Keepin' It Ril is where raw, intentional beauty lives without filters. A Pro Makeup Artist sharing triumphs, struggles, and everything between. Experience Make Them More – beauty that embraces the mess and celebrates the truth.

Just Keepin’ It Ril YouTube

Your transparent beauty revolution: Where artistry meets entrepreneurship and nothing's filtered. Join me for soft glam tutorials alongside raw business truths about building a beauty career—because success demands more than talent.

Excellence isn’t extra.

It’s the standard

Luxury Beauty Business Coaching & Makeup Services
Specializing in:  Beauty   |   Commercial   |   Editorial   |   Headshots  |  Special Events   |   Maternity 

Meet April: The Beauty Business Coach Who Gets It

April isn’t just a makeup artist—she’s a visionary Beauty Business Coach committed to empowering beauty professionals to build sustainable, thriving careers. With a focus on behind-the-scenes essentials like developing clientele, setting boundaries, and creating lasting strategies, she bridges the gap between artistry and business.

Her no-fluff, transformative approach equips makeup artists and beauty professionals with the confidence and insider tools that goes beyond just artistry. She knows what it takes because she’s been there—building a career from scratch, learning the hard lessons, and now teaching them to you. Her focus on empowering Black beauty professionals is unmatched, making her the go-to beauty coach for those ready to break barriers, excel in their field, and build a career with meaning and longevity.

When you’re done spinning your wheels and tired of trying to figure it all out on your own, April is ready to meet you where you are—with the tools and support you’ve been looking for (and maybe didn’t even know you needed).

“If you don’t see something in the world — create it.”

April, The Beauty Experience Coach

MORE than beauty!